Apple Pay is Too Anonymous for Some Retailers

Apple CEO Tim Cook loves to talk about the security features of his mobile payments system. Apple Pay won't collect information about what people buy — and it's designed to ensure no one else can, either. Merchants have good reason to be excited about Apple Pay, which goes live today at some 220,000 shops and restaurants. But some retailers are less than thrilled about Apple's anonymous infrastructure. To understand why, take a look Panera Bread.