Applause for Starbucks' #RaceTogether From Retail Insiders
If Howard Schultz and Starbucks' management team didn't already know, they certainly do now: no good deed, or attempt at one, goes unpunished. The company has been widely criticized for a campaign it's launched to get Americans speaking about the controversial topic of race. Earlier this week, baristas at the chain's stores began writing "Race Together" on cups. The company also placed full-page ads in The New York Times and USA Today and announced it would partner with USA Today to publish supplements on the topic.