APARTStyle.com Takes a Different Approach to LivingSocial, Groupon

APARTStyle.com, a retailer that's focused on selling affordable fashion clothing to working women, ran a group coupon promotion through LivingSocial focused on the New York City midtown area. LivingSocial emailed the offer — which was valid for six months — to roughly 500,000 of its subscribers in that region. There were three options on the deal: Pay $100 for $300 worth of products, $150 for $500, and $195 for $600.