Anatomy of a Buy: How Madewell at Nordstrom Came to Be

Led by relentless retail guru Mickey Drexler, Madewell is in expansion mode. It will ramp its store count up to 100 this year and is growing its availability at outside retailers to include Net-a-Porter and, beginning yesterday, Nordstrom. The department store landed 70 styles for its first delivery, which includes outerwear, easy dresses, and denim from shirts to shorts to flares. Tricia Smith, Nordstrom's executive vice president and general merchandise manager of women's apparel, said the partnership was Madewell's idea.