Valentine's Day Spending to Reach $17.6B, NRF Survey Finds

Love may not cost a thing, but consumers this year are set to spoil their friends, family and loved ones this Valentine's Day in a very big way. According to the National Retail Federation's 2012 Valentine's Day Consumer Intentions and Actions survey, the average person celebrating the holiday will shell out $126.03, up 8.5 percent over last year's $116.21 and the highest in the survey's 10-year history. Total spending is expected to reach $17.6 billion.