Amazon's First Live Show is QVC for the YouTube Generation
Now that Amazon has its own private fashion labels, it's launching its its first ever live TV show called Style Code Live. Hosted by a trio of reality and fashion show personalities, the show looks like a youth take on QVC's home shopping channel. The hosts and their guests will offer fashion and makeup advice, while viewers will be able to buy the corresponding products from a carousel under the video player. "We're live, interactive, and covering the latest trends in fashion and beauty each weeknight — with guest experts, celebrities, and viewer tips," producer Terrence Noonan told Variety.