Amazon: Friend or Foe?

As Amazon.com has grown aggressively in recent years, expanded into diverse businesses and achieved profitability, its impact on the e-business and retail sectors is greater now than ever before. For many businesses, Amazon is simultaneously a sales channel, potential service provider and competitive threat. To explore this complex relationship and to understand Amazon both today and where it's going next, my colleague Sucharita Mulpuru and I conducted many interviews with retail industry leaders, former Amazon leadership and industry thought leaders, culminating in our latest report.