Amazon is Vulnerable: How Retailers Can Compete

Amazon.com's commitment to competitive pricing and its willingness to operate as a break-even business has clearly changed the retail game. Although its business model isn't for everyone, a careful examination of its approach offers retailers insight and opportunities to beat the giant at its own game. At Manhattan's Momentum 2014, Forrester Research's Sucharita Mulpuru provided a deep analysis of Amazon's business model and offered some rays of hope to retailers hoping to compete with the company.