Amazon Plans Big Push to Expand Prime Now Fast Delivery

Amazon.com plans to broaden the reach of its fast delivery service Prime Now, and is selling major brands promotional deals connected to the expansion, a sign the world’s largest Internet retailer is satisfied with early results from the nascent offering. The service — now only available through the Prime Now app on smartphones — will be run on Amazon’s website starting in May, according to documents reviewed by Bloomberg. Getting Prime Now on the web puts the service in front of a larger audience, many of whom may not have downloaded the app on their phones.