Amazon to Let Shoppers Bargain for Lower Prices With New ‘Make An Offer’ Option
Amazon.com, pushing hard to pick up more business during the holiday season, wants you to make a deal. Taking a page from the likes of eBay and Priceline, Amazon is introducing a new dutch auction-style feature. Users can now "Make an Offer" on a product, suggesting a lower price to the vendor than the one listed on Amazon. Amazon is rolling this out across about 150,000 items initially and says that the plan will be to extend this to "hundreds of thousands of items" by 2015.