Amazon Launches Store for X Games Crowd

Amazon.com sells everything. At least, it often seems that way. The latest category to get the Amazon treatment is "action sports" with the e-tail giant offering an extensive selection of skateboards, BMX bikes, ski and snowboard equipment and the like to those who enjoy getting a little air between their feet and the ground. To help establish street cred among those who like their sports extreme, Amazon announced it was sponsoring eight-time skateboarding champion Andy Macdonald. As part of the deal, Mr. Macdonald will wear Amazon's logo on his helmet and be featured in exclusive videos on the site.