Amazon Launches Online Shop-in-Shops With 10 Crosby

Amazon.com has launched its first fashion-oriented online shop-in-shop, featuring Derek Lam's contemporary line 10 Crosby. The site, which has its own landing page but is accessed through Amazon (so would that be a site-in-site? Probably.), is the start of a larger push to render its apparel offerings in a more appealing way. This partnership (and future partnerships) is piggybacking on Amazon's other big-time initiatives like same-day delivery, making it so when customers want their designer goods and want them now, Amazon can make it happen.