Amazon Launches a Luxury Beauty Store

Amazon.com unveiled a new section within its giant catalog on Thursday, a Luxury Beauty Store. There, shoppers can find products from 24 prestige brands, including Nars, Burberry and nail polish queen Deborah Lippman. The store carries luxury brands, but it doesn't look like luxury. It looks exactly like the rest of Amazon's product catalog, although thumbnail images are larger. Editorial content from Amazon's beauty editors and others from the brands themselves sweeten the deal.