Amazon Launches Amazon Business Marketplace, Will Close AmazonSupply
In 2012, Amazon.com quietly launched AmazonSupply, the e-commerce company's foray into the unsexy but hugely lucrative world of B-to-B wholesale. By 2014, when Forbes covered the burgeoning business, AmazonSupply was already offering 2.2 million products for sale in 17 categories, from tools and home improvement to janitorial supplies. Industry insiders were already concerned about the potential impact of AmazonSupply on America's 35,000 distribution companies, almost all of which are regional and family-run. Could they compete with AmazonSupply's infrastructure and deep cache of consumer data?