Amazon to Launch Handmade Marketplace

Amazon is launching a new marketplace for handcrafted goods called Handmade at Amazon. Etsy sellers discussed an email invitation they received from Amazon with great interest, and those who didn't get an invitation were eager to learn more from those who did.

The email invitation said, "Introducing Handmade, a new shopping experience at Amazon. We're offering artisans like you a first peek at Handmade, a new marketplace for handcrafted goods."

Amazon included a link to a form where sellers could provide information about their businesses in exchange for receiving exclusive updates in advance of the launch.