Amazon Experiments With its Own Take on Pinterest Called “Amazon Collections”

Amazon has quietly launched its own direct challenger to Pinterest with the debut of a feature called "Amazon Collections." It's a more attractive, image-heavy website where consumers can save, share and discover new products by browsing those others have saved. Like Pinterest, users create separate lists, called Collections, such as "Want List" or "Fashion," for example, and they can find and follow other users who share their same interests through the service.