Amazon Customers Can Now Checkout Directly on Merchant Websites

The next generation of Checkout by Amazon (CBA) enables Amazon.com account holders to make purchases on a merchant's site using their Amazon.com account credentials without leaving the merchant's site. Consumers can now access their Amazon address book and payment methods directly on a merchant's site. In the past, consumers would be redirected from a merchant's site after clicking the checkout button. Checkout by Amazon offers two options, Inline Checkout, which can be fully integrated into merchants' existing checkout flow and allows merchants to provide an experience consistent with their brand; and Standard Checkout, which allows customers to review all