Amazon Adds Feature to Help Sellers Resolve Negative Feedback

Amazon.com added a new option for sellers who wish to contact buyers about negative feedback. The "Resolve" feedback button in Feedback Manager allows sellers to email buyers directly to begin resolving any problems with an order. The button is available only when a buyer posts a feedback rating of one or two stars. "If you receive negative buyer feedback, it is important to quickly determine the cause of the problem and work toward resolving it with the buyer," the company said in its announcement to sellers.