Alibaba Sells 11 Main as Merchants Criticize Lackluster Sales
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Alibaba Group Holding Ltd. will sell its U.S. website 11 Main to rival online marketplace OpenSky, with merchants saying they grew disenchanted with the Chinese company’s first experiment in American e-commerce. Alibaba will hold a stake in the combined entity, according to an emailed statement Tuesday. The boutique website sought to replicate a Main Street niche store shopping experience. China’s biggest e-commerce operator started 11 Main last year, envisioning a shop window for small-time U.S. merchants that could present an alternative to the mass-consumer facing Amazon.com and eBay.