After Long Winter Will March Be a 'Lost Month' For Retailers?

It's been a rude introduction to the spring selling season for retailers, which a year ago saw sales jump, thanks to the warmest March in more than 100 years. "For most businesses, spring sprung early in 2012, providing a great start to the season with strong traffic and increased opportunities to move more of their seasonal inventories at regular-price levels," said David Frieberg, VP-marketing at Planalytics