Aeropostale Sues H&M Over Trademarked Phrase
Teen retailer Aeropostale has filed a lawsuit against H&M over the use of its trademarked "Live Love Dream" phrase on some of its clothing and accessories. According to Aeropostale's complaint, it contacted the Swedish retailer in March after discovering that it had used the phrase without authorization. H&M failed to pull the merchandise, spurring on Aeropostale to take the issue to court. "Despite receiving this notice, and subsequent notice that's also infringing other marks owned by Aeropostale Procurement, H&M continues to display and/or sell products bearing numerous trademarks owned and used by Aeropostale," the complaint reads.