Facebook Dominates Retail Referrals, but Twitter is Closing In, Report Finds

A few years ago, retail giants (and maybe even the general public) scoffed at social media as frivolous and irrelevant to business. Today, it's common knowledge that the likes of Twitter and Facebook, and increasingly growing networks such as Pinterest, are forces to be reckoned with in e-commerce. Based upon Adobe's recently published Social Intelligence Report, it's these three networks in particular that are currently shaping the future of the digital marketplace. Adobe analysts posited that Facebook is still the frontrunner in this field, dominating the share of social-referred visits to retail sites.