Study Reveals New Revenue Potential for Retailers
Acxiom Corporation, a marketing services and technology provider, announced its latest Consumer Dynamics study, "What Your Customer Is Buying When Not Buying From You," which highlights consumer spending potential for major retail categories. The study analyzed consumer purchase data from multiple retailers across the country for a variety of retail categories. The final product, a series of retail spend indicators, enables retailers to see beyond their own purchase data to estimate their customers’ total category spend. These indicators enable retailers to more accurately determine share of wallet and to prioritize promotional expenditures.