ACSI Report Shows Customer Satisfaction Weakens for E-Commerce Firms
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Customer satisfaction measured by the American Customer Satisfaction Index (ACSI) hasn't improved since the middle of 2009, and now registers its biggest drop in two years. The ACSI score for e-commerce fell 2.6 percent to an ACSI score of 79.3, the lowest level since 2004.
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- Claes Fornell
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