Abercrombie & Fitch taps IBM to expand online business
Armonk, N.Y. -- IBM announced that Abercrombie & Fitch Co. is working with IBM software to help the company transform its online business to achieve greater speed and efficiency. The initiative is part of Abercombie's strategic goal to expand its direct-to-consumer capabilities and drive its e-commerce business to $1 billion. "Abercrombie & Fitch Co., and its portfolio of brands including Abercrombie & Fitch, Hollister Co, Abercrombie kids, and Gilly Hicks, is growing its e-commerce and cross-channel operation dramatically in the coming years. We require a world-class solution that will scale over time, bolster international expansion, and support cross-channel commerce.