Aéropostale's Unraveling Faster Than a Cheap T-Shirt
Aéropostale is relegating itself to the bargain bin. The troubled teen retailer announced last week it's shuttering 125 of its mall-based P.S. from Aéropostale stores, which cater to younger kids ages 4-12. It's also canning 100 corporate jobs as part of a cost-saving measure. Aeropostale claims that shoppers’ spending habits are changing, especially among moms. The new strategy, particularly for the P.S. brand, will be more focused on e-commerce, outlets and international license deals. On top of that, the company closed 32 namesake stores in the fourth quarter and has plans for 50 more closures this year.