86% of Consumers More Loyal to Retail Stores and Products Than Brands, Report Finds

ShopAtHome.com, a coupon search engine that connects upwards of 12 million consumers each month to the best deals and cash-back savings, today released its first Buy-havior Report. The report, which tracks consumer search habits on the site, found that when consumers search for online coupons and savings, 62 percent searched for store-centric deals, 24 percent for product-specific coupons, while only 14 percent searched specifically for brand name product discounts online.