8 Best Practices for Retailers to Power Up PLAs
Consumers often turn to search engines when they begin their shopping research. Search engine results pages now include not only the organic and paid text ads, but also Product Listing Ads (PLAs) that can be a powerful way to engage consumers with pictures and prices of the products you sell. Smart retailers jumped on the PLA wagon early and they're already making tweaks — large and small — that help these ads work better for them. In the next two posts, I'll be sharing eight best practices that successful online retailers are using to power up their PLA results.