$7,800 Fakes Spur Retailers to Fight Online Fraud

It took luxury-goods makers about a decade to realize that the internet represented an opportunity. Now, they’re finally figuring out it’s also a threat. As companies from LVMH Moet Hennessy Louis Vuitton SE to Kering SA increasingly sell online, top brands are stepping up efforts to combat web sales of counterfeit and grey-market goods. Gucci owner Kering sued China’s largest e-commerce operator for allegedly facilitating the sale of dodgy products. U.K. handbag maker Mulberry Group Plc and others use technology to take down links to websites selling fakes.