6 Ways Retailers Can Increase Their Conversion Rates

While many retailers ask how to attract more shoppers, the better question is how to increase your conversion rate. Why? Because you can do promotions and marketing gimmicks until the cows come home, but if you haven't done all you can to convert those consumers who are in your four walls — the only place you can truly affect your sales — from lookers to buyers, then you're like a poor marksman constantly missing the target. Bigger retailers know that high conversion rates are their salvation and low conversion rates are the death knell of their operation.