5th Finger announces mobile trial with JoS. A. Bank Clothiers

Tags: Mobile Payments, Multi-Channel Retailing, Technology 5th Finger, a mobile-marketing technology firm, has announced plans to bring in-store mobile trials to another major retail partner, JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season. Under the current plans, 5th Finger will be launching a JoS. A. Bank Clothiers mobile web experience and branded-iPhone application following close on the heels of recent successful trials with Jo-Ann Fabric and Crafts Stores. These experiences will be