3 Steps to Retail Loyalty Programs That Connect With Customers

We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is actually fairly far down the list of reasons for why a customer engages. A recent COLLOQUY survey of more than 3,000 consumers indicates that loyalty programs aren't core influencers of shopping behavior when compared with location, experience and customer service. The consumers ranked loyalty programs at the bottom of the list of shopping-decision criteria. These numbers shouldn't be seen as a failing of loyalty marketing as an engagement vehicle.