Amazon Ends Colorado Affiliate Program Because of Tax
March 10, 2010 Inc. pulled the plug on its marketing affiliates in Colorado after the state enacted a law that imposes new sales-tax regulations on online retailers. On Monday, Amazon sent an email to members of its associates program, who earn a fee for providing links to the online retailer on their own Web sites. In the email, Amazon informed them it was ending its business with them as of that day. "As a result of the new law," Amazon said, "we have decided to stop advertising through associates based in Colorado." The Seattle retailer added that it would continue to sell to Colorado residents and advertise through other channels.

Mobile Retail Market Will Exceed $12B by 2014
March 10, 2010

The mobile retail market will exceed $12 billion by 2014 due to one-to-one marketing and smartphone adoption, Juniper Research reports. According to the report, retailers have recognized that people will not leave home without their mobile device. More retailers are implementing handsets into the retail cycle.

Zappos Launches Advertising Campaign Focused on Employees
March 5, 2010

A POPULAR new reality series on CBS, “Undercover Boss,” shows senior managers working incognito as everyday employees. As for employees who are not secretly C.E.O.’s, they have champions, too, in marketers that are devoting ad campaigns to workers.

USPS Summer Sale Returns
March 4, 2010

The U.S. Postal Service did something for the first time last year, and it was so successful, they're planning to do it again: launch a summer sale. The 2010 Summer Sale is scheduled to run July 1 through Sept. 30 and will provide a 30 percent rebate to eligible mailers on Standard Mail letters and flats volume above a predetermined threshold. The threshold will be five percent over each participating mailer's volume for the same period in 2009. Invitations to participate in the sale will be sent to customers in early March.

Cross-Channel Online Marketing Makes The Sale
February 24, 2010

Part of the attraction of search advertising is that since it targets consumers toward the bottom of the purchase funnel, ads are served to users likely to convert. But display ads appear to a wider swath of consumers, pulling some into the purchase funnel and thus energizing search.

Multichannel Experience Most Dysfunctional Aspect of Customer Service
February 24, 2010

Mountain View, Calif. (February 23, 2010): eGain Communications Corporation (OTC BB: EGAN.OB), the leading provider of multichannel customer service and knowledge management software for on-site or on-demand deployment, reported that over 70% of leading North American enterprise businesses were rated "below average" or "poor" in multichannel customer service experience.