Speakers: Jeff Neville, Vice President, Boston Retail Partners and Chris Geiss, Director of Commerce Apps, Bronto Software
Consumers are going to e-commerce sites in record numbers, but are frequently leaving without making a purchase. How can retailers change this behavior? The short answer is technology, and more specifically marketing automation. By using data and marketing automation in tandem to target browse abandoners with personalized messaging — e.g., relevant offers, product recommendations — retailers can save sales from what previously was considered lost traffic. This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.
Speakers: Nitasha Mehta, Head of Reengagement Marketing, Boxed; Sam Bloom, GM Interactive, Camelot Communications; Lewis Gersh, Founder, Chairman and CEO, PebblePost
The real value of direct mail is still to come, as the ways to create, target, deliver and optimize mail are changing. Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy to deliver bigger impact and get better results out of their digital marketing campaigns.