Speakers: Cara Harshman, Personalization Strategist and Aubrie Pagano, Co-Founder and CEO, Bow & Drape
A full 88 percent of consumers say they're more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didn't already know, that stat says it all: Personalization is critical to winning in today's ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what they like, and how they want to shop. The brands that can meet those demands will prosper; those that can't will fall by the wayside.