Why Becoming a Digital-First Brand is Key to Survival
Sponsored by: Salsify
Speakers: Garrett Bluhm, Director of E-Commerce, Hyland; Ken Au, Director of eCommerce, ABT Electronics; and Paul Dell, President, SportStop.com
The world's leading brands, from Apple to Nike to Wal-Mart, are evolving into digital-first organizations. They're investing money and resources (i.e., people) into creating product content (descriptions, benefits, images, videos, reviews) that serves as the bridge between the online and offline worlds, helping consumers shop when, where and how they want. Rich product content — available both in-store and online — has gone from a nice-to-have to a must-have for brand manufacturers and retailers looking to drive sales.
This interactive webinar will help attendees transform their businesses into digital-first organizations, with a specific focus on the following:
• how to align the people and infrastructure needed to undergo such a digital transformation;
• why product content should be the lifeblood of your brand's digital strategy;
• the role of technology in a brand's digital evolution; and
• much more!
Sponsored by Salsify