Free Webinar: How Marketing Automation Can Turn Browse Abandoners Into Buyers
Sponsored by: Bronto
Speakers: Jeff Neville, Vice President, Boston Retail Partners and Chris Geiss, Director of Commerce Apps, Bronto Software
Consumers have more choices than ever before, from retailers to buy from to channels to shop in to products to purchase. They're going to e-commerce sites in record numbers, but are frequently leaving without making a purchase. Whether simply browsing merchandise for fun, researching a product for purchase in another channel or comparing prices between multiple retailers, consumers are increasingly abandoning websites on category and product pages.
How can retailers change this behavior? The short answer is technology, and more specifically marketing automation. By using data and marketing automation in tandem to target browse abandoners with personalized messaging — e.g., relevant offers, product recommendations — retailers can save sales from what previously was considered lost traffic. This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits, focusing on the following:
• how to identify browse abandoners;
• the reasons why consumers abandon category and product pages;
• how marketing automation can help recapture browse abandoners;
• the role of personalization in winning back browse abandoners; and
• much more!
Sponsored by Bronto