Free Webinar: Tips to Generate Big Sales Numbers With Big Data
Sponsored by: Pitney Bowes
Speakers: Peter Francis, Vice President, Digital Growth & Acquisition, T-Mobile; Tim McKenzie, General Manager, Big Data Solutions, Pitney Bowes
Consumers expect shopping experiences to be personalized to their individual needs and preferences every time they interact with a brand. Seventy-three percent of consumers said they prefer to buy from retailers that use personal information to make their shopping experiences more relevant, yet only 3 percent of brick-and-mortar retailers are able to identify their customers. Fueling personalization efforts is data, a resource that most retailers have in abundance. However, having data and knowing what do with it are two different matters.
Brick-and-mortar retailers must use data to one, identify their customers and, two, provide them with timely, relevant messaging while they're in-store. If they do, their sales will increase. With brick-and-mortar retailers struggling with increased online competition, every point of differentiation helps. Data makes that possible. This interactive webinar will address the following:
- how to leverage data, including location, to drive in-store sales;
- how location data can be used to better link online and offline shopping experiences;
- why creating a unique, personalized in-store shopping experience has become priority No. 1 for omnichannel retailers; and
- real-world examples of retailers using big data to drive in-store sales.
Sponsored by Pitney Bowes
Couldn’t make it on October 17th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.