Mapping Your Marketplace Moves
Sponsored by: ChannelAdvisor
Speakers: Luke Evans, Manager, Marketplaces Services, ChannelAdvisor and Mackenzie Laney, Marketplaces Manager, Build.com
When it comes to selling on online marketplaces, there are several strategies that you should stop overthinking and just go ahead and put in place. Then, there are other strategies that deserve careful consideration. So which are which?
During this webinar, join Luke Evans, manager, marketplaces services at ChannelAdvisor, for a study in short-term versus long-term marketplaces strategies. You'll also hear from Mackenzie Laney, marketplaces manager at Build.com, who will share how the company has made marketplaces a driving force for their sales. She'll also share some of the successes and challenges they experienced along the way.
During this webinar, you'll learn:
- What the marketplace landscape looks like
- Key strategies for expansion
- How Build.com uses marketplaces to drive sales