So, You Say You Want to Localize: How New Approaches to Merchandising Execution Enable Localization in Every Store
Sponsored by: OneDoor
Speakers: Jasmine Bellamy, Head of Product Strategy, Gap Outlet; E.Y. Snowden, CEO, One Door
Localization is seen as a critical strategy for physical retail. Matching the right product with the right customer requires creating and executing a tailored assortment in each location. When done right, retailers create an in-store experience that cannot be replicated anywhere else.
In this interactive webinar, our expert speakers will discuss how new approaches using digital tools for in-store merchandising execution can enable localization down to the individual store level without negatively impacting overall merchandising accuracy, quality and costs. They'll share insights from One Door's annual survey of 250 retailers on the state of in-store merchandising execution, and outline best practices for improving localization to meet the demands of today's retail customers.
Specifically, they will cover:
- Greater focus on localization;
- The increased use of digital tools in merchandising by high-level retailers;
- Why localization is becoming more commonplace across the board, and with more store autonomy; and
- And much more!
Sponsored by OneDoor
Couldn’t make it on November 8th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.