Free Webinar: Direct Mail in the Age of Digital Marketing
Sponsored by: PebblePost
Speakers: Nitasha Mehta, Head of Reengagement Marketing, Boxed; Sam Bloom, GM Interactive, Camelot Communications; Lewis Gersh, Founder, Chairman and CEO, PebblePost
Marketing is more personalized, precise and programmatic than ever before. Does direct mail fit into those increasingly digital tactics? Right next to email and digital advertising is an essential channel to connect with your customer in a relevant, time-sensitive and modern way. It's the original direct channel: Direct Mail.
The real value of direct mail is still to come, as the ways to create, target, deliver and optimize mail are changing. Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy to deliver bigger impact and get better results out of their digital marketing campaigns. The topics we will address include:
• The role of direct mail in programmatic marketing.
• How mail solves some recent digital challenges like unsubscribes, transparency and blocking.
• Retargeting online visitors with personalized direct mail offers
• Connecting your direct mail program to your marketing cloud and CRM systems.
• Applying tracking and metrics to direct mail that make it as accountable as digital.