Data That Matters: Tips for Creating a Single Customer View
Sponsored by: Pitney Bowes
Speakers: Anu Sundaram, Director, Business Analytics, Rue La La and Tim Barnes, Single View of The Customer, Solutions Manager, Pitney Bowes
Retail is all about the customer, from acquisition and satisfaction to retention. Therefore, retailers need a deeper understanding of the customers they're selling to. In a world of expanding choices and changing lifestyles, current, complete, reliable customer data is a must.
Join this webinar to learn how a single view of the customer, achieved through integrated data across all channels, gives retailers the ability to connect customer identities, behaviors and actions at every digital and physical touchpoint, to be able to:
- identify high-value customers;
- segment customers with greater precision;
- enhance customer service; and
- extend lifetime value.