A Retailer's Last-Minute Guide to eCommerce Holiday Preparedness
Sponsored by: IBM
Speakers: Gene Bornac, Vice President, Boston Retail Partners and Robert Hain, Sr. Offering Manager, Customer Experience Analytics, IBM
With the holiday season upon us, retailers’ ecommerce planning and strategy efforts have long been completed by now. Now it's the time to turn your attention to monitoring and analyzing performance across digital channels. To make this holiday season a success, it's imperative that you're providing a seamless, holistic experience for customers as they shift between channels and platforms during the shopping journey. Effective monitoring enables retailers to be nimble enough to make last-minute tweaks to marketing campaigns, site and mobile design and merchandising operations, and a host of other areas of their businesses, which can result in a better customer experience (and increased sales and profits!).
This interactive webinar will address the following:
• how customer analytics can be turned into insights that drive meaningful business improvements;
• what retailers should be tracking to make last-minute tweaks to holiday planning;
• why analytics hold the key to a better customer experience;
• real-world examples of brands that have leveraged analytics to improve the customer journey; and
• so much more!
Sponsored by IBM