Williams-Sonoma, Inc. this week debuted an augmented reality app for its Pottery Barn and PBteen brands that features 3-D room design and product visualization tools. In this video from Shoptalk in Las Vegas, John Strain, executive vice president and chief digital technology officer for WIlliams-Sonoma, Inc., explains the app allows customers to either add products to an existing room, enabling them to see how new products will look with their current furniture and decor, or empty the room to start the design process from scratch. Strain also discusses the process of getting new technologies incorporated into the Williams-Sonoma brands.

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