Suitsupply, an upscale retailer of men's apparel, is a fast-growing business that began in Amsterdam and has expanded overseas, with 22 stores in the U.S. Nick Botter, Suitsupply's manager of marketing technology, talks with Total Retail's Joe Keenan about the company's omnichannel strategy. Key to Suitsupply's omnichannel approach is collecting customer data, which is then used to personalize both online and offline experiences.

More Videos
Videos In Other Channels