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RFID: Fact or Fiction?

The industry has been talking about RFID for 20 years, but it still hasn't come into common use or…

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Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.

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