You may have noticed over the last few months that when you look at a person's LinkedIn profile, you're asked, "Does ‘Joe Blow’ have skills or expertise?" It's a blue box at the top of your screen, you can't miss it. Or you may have received an email telling you that you've "been endorsed for specific skills." This is a great feature on Linkedin, and here's why:
I'll keep this post short and sweet. Recently Facebook finally did something right for us marketers by opening its network for #hashtags. Frankly, it's about time it did something right. Facebook has been losing ground as a marketing platform — well, maybe it was never even meant to be a marketing platform — but be that as it may, it's done much to disconnect brands from their hard-won fans.
Since January, The Fresh Diet has seen its Facebook fan base swell to over 3,500 fans. Here’s how we did it:
As I mentioned in my most recent column — a recap of the National Center for Database Marketing conference last month — it’s not good enough to just serve your customers anymore. You must cement them emotionally to your brand, your products and your customer service.
