Tactics and tips on how brands can effectively use print catalogs as part of their multichannel marketing mix. Areas of focus include catalog circulation, catalog design, copywriting, printing/production, postal, direct mail, B-to-B, lists, content marketing, product photography and digital catalogs.

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Catalogs Are Cool Again

In a session during next week's Retail Marketing Virtual (RMV) Conference & Expo, a panel of…

Who Killed the Catalog?

For years now, critics have been saying the print catalog is dying. Going away. A relic that'…

Benefit + Unique Sells

Are your catalog and products unique? Are they loaded with customer benefits? If "yes" to both, are…

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