Catalog

Tactics and tips on how brands can effectively use print catalogs as part of their multichannel marketing mix. Areas of focus include catalog circulation, catalog design, copywriting, printing/production, postal, direct mail, B-to-B, lists, content marketing, product photography and digital catalogs.

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The vast majority of Office Depot's business in Europe — upwards of 90 percent — comes from B-to-B customers. The office supplies retailer is working to ensure those business customers, whose needs differ from consumers, are getting the best experience possible (i.e., fastest and easiest) when shopping on its website. In this interview from the Monetate Summit…

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