Tactics and tips on how brands can effectively use print catalogs as part of their multichannel marketing mix. Areas of focus include catalog circulation, catalog design, copywriting, printing/production, postal, direct mail, B-to-B, lists, content marketing, product photography and digital catalogs.

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Sizzle AND Steak

Good brands have personality, and frankly, The Kansas City Steak Company lacked one. That was the…

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