Tactics and tips on how brands can effectively use print catalogs as part of their multichannel marketing mix. Areas of focus include catalog circulation, catalog design, copywriting, printing/production, postal, direct mail, B-to-B, lists, content marketing, product photography and digital catalogs.

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And the Winner Is …

As you’re all well aware, we’re closing in on the election of the 45th president of the United…

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At the Internet Retailer Conference & Exhibition in Chicago last week, I interviewed Jen Gulley, director of e-commerce marketing for WestPoint Home, a branded manufacturer and retailer of home textile products, about how the company is using a product content management system to help it more easily sell its products to retail partners as well…

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