Apple is believed to be in the final stages of preparing a new retail application for the iPhone. Functioning as a mobile version of the Apple retail store, the offering in question will enable users to view products, place orders, schedule genius bar appointments in-store, and experience many of the same virtues native to an on-site visit at a brick-and-mortar location.
Tiffany & Co. says it's launching a new app for iPhones to make finding the perfect engagement ring easier. It includes a ring-sizing feature, which it claims is the first of its kind from a jeweler.
Whether you think these people are nuts (I do) or not, the point is weather events drive consumers to stores. Couple this fact with one of the hottest trends in retail marketing — mobile — and you have the basis for Aisle411's latest marketing tool. The St. Louis-based mobile marketing technology company launched Helpful Hints, a text messaging service tied to weather activity, in December 2009.
In an early example of how a major fashion retailer is working with the iPad, Macy's is using the Apple tablet to turn its summer catalogue into a shoppable slideshow. Macy's 60-page print catalogue was converted into a two-page spread into which a 20-page slide show is embedded, with links to shop at Macys.com. The ad is running across the digital editions of 20 titles including Elle Decor and Marie Claire.
In publishing, they're calling it "the Moses Tablet." Such is the potential seen in Apple's recently released iPad, the bigger version of the iPhone — sans phone. But that potential extends to retailers too, and with its big, shiny, multitouch, high-definition screen, the iPad may be the best visual selling space since catalogs.
Will 2010 finally be the year of mobile commerce? While mobile has been the "next big thing" for at least the last five years, 2010 may actually be a banner year for the platform. Smartphone and iPhone usage has soared, and even older adults use phones to check the stock market, find the best deals at the grocery store and price insurance policies.
SAN FRANCISCO – A Levi Strauss & Co. executive recommended building on traditional advertising campaigns by adding digital channels such as social media and mobile to the mix during the opening keynote address at ad:tech.
Vic Gundotra, VP of Engineering, demonstrated last December a preview version of Product Search for mobile with local inventory, which lets you see right in your search results whether items are in stock at nearby stores. We're happy to announce that as of today, if you're searching for a product that is sold by participating retailers, including Best Buy, Sears, Williams-Sonoma, Pottery Barn, or West Elm, you can just look for the blue dots in the search results to see if it's available in a local store. If you see a blue dot, you can tap on the adjacent "In stock nearby" link, and you'll be taken to the seller's page where you'll see whether the item is "In Stock" or has "Limited Availability" near you. You'll also see how far away the stores are from you -- as long as you've enabled My Location or manually specified your location.