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Macy's Adds Mobile to its Marketing Mix
July 26, 2010

Macy’s has launched an m-commerce website for its Macy’s brand department store chain and plans to roll out a similar Bloomingdale’s mobile shop next week.

Ann Taylor Creates Fourquare Promotion
July 15, 2010

Women’s clothing retailer Ann Taylor has just launched its first Foursquare promotion. Shoppers who check in to one of the company’s eight New York City stores will receive 15 percent off their full-price purchase upon their fifth checkin and Mayors will receive 25 percent off their purchases of non-sale apparel and accessories.

Mobile Sites Improve the In-Store Shopping Experience
July 15, 2010

The mobile Web can augment the in-store shopping experience as many consumers check and compare competitors’ products and prices as they actually peruse store aisles and contemplate purchases. This was a key finding in Compuware Gomez Mobile Benchmark Review of May 2010.

Mobile Alerts Effective at Driving Young Women Into Stores
July 13, 2010

Location-based mobile alerts have led a third of women 18 to 34 to visit a store, according to a recent survey. And 27 percent of that demographic said that mobile messages have impacted their decision to buy in a physical store. The poll, conducted from May 17 to May 19, surveyed 2,046 U.S. adults 18 and older, including 1,710 who own a cell phone and/or a smartphone. It was conducted by Harris Interactive and commissioned by location-based ad company Placecast. It studied opt-in mobile marketing messages only.

NRF Provides Blueprint for Mobile Marketing Success
July 8, 2010

With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the first version of the Mobile Retailing Blueprint. Launches iPad App and Mobile Site
July 7, 2010, a Redcats USA brand and the world’s first and only online plus-size fashion mall, takes its philosophy of innovation, selection and convenience to the next level with the launch of its iPad application and mobile site. Recognizing that fashion enthusiasts want fast and easy access to its website, customers can now search for the latest styles and trends from over 100 brands and purchase directly from their mobile devices.

IKEA's Catalog Goes Mobile With Launch of Augmented Reality App
July 7, 2010

IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone. Mobile marketing agency Mobile Dreams Factory has brought the 2010 IKEA catalog to the iPhone with a unique augmented reality feature: Users can select a piece of furniture from the catalog and place it anywhere inside the room around them, changing its size to fit the perspective by using the phone’s camera.

App-Based Ads Sway Consumers' Purchase Decisions
July 2, 2010

The study shows that 40 percent of smartphone users turn to them when making shopping decisions, and nearly a third say they are more likely to purchase products from companies that use apps, twice as many as those who said the same for companies that utilize social media. The findings, which are based on an online survey conducted in April among 1,004 smartphone owners ages 13-54, also indicate that smartphone owners are generally receptive to advertising in apps, but that iPhone owners appear to be more receptive than owners of other smartphones.

Neiman Marcus Builds Up Mobile Capabilities to Bolster Multichannel Contact Strategy
July 1, 2010

Neiman Marcus will be completely mobile by fall as part of its multichannel contact strategy to drive long-term growth, according to the company’s top executive who keynoted the Luxury Interactive 2010 Conference. “We will be completely mobile by August with any type of mobile device,” said Gerald Barnes, president/CEO of Neiman Marcus Direct.

eBay Plans for Launch of Luxury Storefront App
July 1, 2010

An eBay exec revealed that the company is in the midst of rolling out an application for its eBay Fashion site at the Luxury Interactive 2010 Conference. Although the contents for the application were not disclosed, the company is pushing limited-time designer sale events. In addition, eBay partnered with luxury designer Narciso Rodriguez to collaborate on a collection specifically made for the company.

Brookstone Launches Mobile Commerce Site
June 23, 2010

Brookstone is expanding into the mobile space with its first mobile commerce-enabled website. Brookstone teamed with mobile developer Usablenet to create a website compatible with any web-enabled handheld. The site adds value by letting customers shop for products, view rich media content and locate nearby stores.

iPads' Conversion Rate 7 Times That of Other Mobile Devices
June 23, 2010

Shopatron announced today, based on initial analysis, that sales conversion rates on the Apple iPad are much higher than rates on other mobile devices. The results are based on an analysis of conversion rates across dozens of branded stores on the Shopatron platform. Initial analysis of data, collected since early March, indicates that average conversion rates for nonoptimized stores on mobile devices, including iPhone, Android, and iPod devices, average 0.37 percent. The iPad, however, performed much better, with an average conversion rate up to 2.04 percent. For some stores, the iPad conversion rate was as much as double the conversion rate from personal computers.

The Golf Warehouse Launches iPad App
June 16, 2010

The Golf Warehouse announces the recent launch of its iPad application, which provides golfers with easy and mobile access to the premier online golf superstore: Customers can experience and enjoy the visual richness of a true catalog combined with the ability to browse and buy TGW products anytime, anywhere — even on the golf course!

Apple Preps New Retail App
June 16, 2010

Apple is believed to be in the final stages of preparing a new retail application for the iPhone. Functioning as a mobile version of the Apple retail store, the offering in question will enable users to view products, place orders, schedule genius bar appointments in-store, and experience many of the same virtues native to an on-site visit at a brick-and-mortar location.

Cloudy With a Chance of Coupon
June 1, 2010

Whether you think these people are nuts (I do) or not, the point is weather events drive consumers to stores. Couple this fact with one of the hottest trends in retail marketing — mobile — and you have the basis for Aisle411's latest marketing tool. The St. Louis-based mobile marketing technology company launched Helpful Hints, a text messaging service tied to weather activity, in December 2009.

Going Local
June 1, 2010

A new trend seems to be popping up in the world of retail: a greater 
emphasis on local marketing by national retailers.

Macy's Brings its Summer Catalog to the iPad
May 24, 2010

In an early example of how a major fashion retailer is working with the iPad, Macy's is using the Apple tablet to turn its summer catalogue into a shoppable slideshow. Macy's 60-page print catalogue was converted into a two-page spread into which a 20-page slide show is embedded, with links to shop at The ad is running across the digital editions of 20 titles including Elle Decor and Marie Claire.

iPad Mobile Shopping is Where E-Commerce Meets Catalogs
May 1, 2010

In publishing, they're calling it "the Moses Tablet." Such is the potential seen in Apple's recently released iPad, the bigger version of the iPhone — sans phone. But that potential extends to retailers too, and with its big, shiny, multitouch, high-definition screen, the iPad may be the best visual selling space since catalogs.