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Toys R Us Debuts Toy Catalog App for iPad
November 1, 2010

Toys R Us has taken its Great Big Christmas Book holiday catalog and made it available in a digital version for the iPad, letting children drag items they want to receive into a gift box to create their must-have list for family members. Latest Retailer To Launch iPad App
October 25, 2010, a leading destination in online apparel and footwear sales, has announced the launch of Zappos’ first Mobile shopping application for the iPad. Within the first week of the launch, the Zappos Mobile app garnered nearly 10,000 downloads, putting the app in the Top Ten iPad apps at the Apple iTunes Store. Launches iPad App
October 21, 2010

Premier shopping website is extending its leading library of retail catalogs to the tablet device that is redefining the way we interact with content – the Apple iPad.

The Sportsman’s Guide Goes Mobile
October 11, 2010

The Sportsman's Guide, a premier sporting goods brand, announced today its ongoing commitment to innovation, product selection and convenience with the recent launch of its iPhone and iPad applications, as well as its mobile site.

4 Keys to Selecting the Right Mobile Marketing Vendor
October 1, 2010

Today's mobile marketing landscape is dangerously close to running headfirst into the path others stumbled down in the 90s, creating a marketplace where vendors divvy up niche capabilities and force marketers to engage several specialists at once. Marketers, however, have the power to prevent history from repeating itself — and simultaneously gain immense efficiencies.

The Best of Both Worlds
October 1, 2010

Combining the best features of online shopping with the in-store experience, mobile shopping platform provider AisleBuyer has launched the first-ever virtual assistant and mobile self-checkout system.

Mobile to Influence In-Store Shopping This Holiday Season, Survey Finds
September 27, 2010

Online activity will influence in-store shopping this holiday season, as social networks and mobile applications are playing a more prominent role in the shopping process. As such, retailers should seek to deliver tightly-integrated and consistent merchandise, inventory and promotional messages to customers moving between Web-based and physical storefronts, a Deloitte study suggests.

Segment of Mobile Users Prefer to Shop Via Mobile Only
September 24, 2010

A new study by mobile ad network Millennial Media and comScore suggests that a small segment of mobile consumers prefer to shop via mobile rather than other ways. Among the 8 percent of wireless subscribers who are mobile retail users, 27 percent said they had purchased or browsed retail items only through their handsets in the last 30 days as opposed to online or in brick-and-mortar stores.

How to Use Foursquare as a Loyalty-Building Tool
September 14, 2010

It’s quite natural that many customer-focused businesses are asking themselves: “How does Foursquare fit into our marketing mix?” The answer: it depends on your audience, your approach and your aim.

Staples Invests in Mobile Commerce
September 13, 2010

To address the growing need for mobile capabilities, Staples recently enhanced its existing mobile website so consumers can easily shop and buy on any web-enabled phone. For consumers who prefer applications, Staples created its first iPhone application, which can be downloaded for free from Apple’s App Store.

Mobile Proves Challenging for B-to-B Marketers
September 1, 2010

Aside from texting within conferences and the use of apps as repeat business tools, what has mobile to show for its role in B-to-B marketing? It's time to acknowledge the apparent lack of publicized success stories or frank discussion over the challenges of mobile B-to-B marketing.

American Eagle's Mobile Initiatives Spur Retail Sales
August 26, 2010

Apparel retailer American Eagle Outfitters is taking advantage of various channels within the mobile medium to enhance its multichannel consumer engagement efforts, ultimately leading to increased sales.