Toys R Us has taken its Great Big Christmas Book holiday catalog and made it available in a digital version for the iPad, letting children drag items they want to receive into a gift box to create their must-have list for family members.
Zappos.com, a leading destination in online apparel and footwear sales, has announced the launch of Zappos’ first Mobile shopping application for the iPad. Within the first week of the launch, the Zappos Mobile app garnered nearly 10,000 downloads, putting the app in the Top Ten iPad apps at the Apple iTunes Store.
American Eagle Outfitters (AEO), the Pittsburgh-based multichannel retailer of on-trend apparel and accessories, found a unique way to bring shoppers into its stores earlier this year.
Today's mobile marketing landscape is dangerously close to running headfirst into the path others stumbled down in the 90s, creating a marketplace where vendors divvy up niche capabilities and force marketers to engage several specialists at once. Marketers, however, have the power to prevent history from repeating itself — and simultaneously gain immense efficiencies.
Saks Fifth Avenue is driving consumers in-store via an offer for Nars lipstick after checking into any of the retailer’s participating locations on Foursquare.
Online activity will influence in-store shopping this holiday season, as social networks and mobile applications are playing a more prominent role in the shopping process. As such, retailers should seek to deliver tightly-integrated and consistent merchandise, inventory and promotional messages to customers moving between Web-based and physical storefronts, a Deloitte study suggests.
A new study by mobile ad network Millennial Media and comScore suggests that a small segment of mobile consumers prefer to shop via mobile rather than other ways. Among the 8 percent of wireless subscribers who are mobile retail users, 27 percent said they had purchased or browsed retail items only through their handsets in the last 30 days as opposed to online or in brick-and-mortar stores.
Retailer Lane Bryant is offering consumers location-based mobile coupons and promotions that can be directly redeemed from their mobile device.
Macy’s has taken steps to improve customers’ shopping experience in-store and on the go via enhanced mobile offerings.
American Apparel ran a location-based mobile promotion offering customers a 20 percent discount on products in-store to drive foot traffic to its New York locations.
To address the growing need for mobile capabilities, Staples recently enhanced its existing mobile website so consumers can easily shop and buy on any web-enabled phone. For consumers who prefer applications, Staples created its first iPhone application, which can be downloaded for free from Apple’s App Store.
A whopping 82 percent of shoppers use their mobile phone while in the store, echoing the immediate need for marketers to develop a mobile presence for the 2010 holiday buying season.
Aside from texting within conferences and the use of apps as repeat business tools, what has mobile to show for its role in B-to-B marketing? It's time to acknowledge the apparent lack of publicized success stories or frank discussion over the challenges of mobile B-to-B marketing.
Department store chain J.C. Penney has continued to roll out applications that support mobile coupons as it gears up for its holiday season sales push.
Apparel retailer American Eagle Outfitters is taking advantage of various channels within the mobile medium to enhance its multichannel consumer engagement efforts, ultimately leading to increased sales.