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App Metrics Retailers Need for Success
June 26, 2017 at 7:59 am

Brick-and-mortar retail isn't dead, but the rules have changed. Digital commerce has disrupted the entire industry, and mobile apps are at the center of that change. The average annual growth of e-commerce has increased to $40 billion over the past three years, with mobile driving 44 percent of retailers’ online traffic. This totals to 31…

Is Retail Ignoring its Customers?
June 23, 2017 at 10:19 am

Imagine a group of people in a public place. One person asks, “I need to make a call, and I forgot my phone at home. Can I borrow yours?” The phone is presented, password entered and handed over. Observe the look of trepidation in the lender’s eyes. The phone is in another person’s hands. What…

How Retailers Can Minimize Mobile Commerce Fraud
June 22, 2017 at 11:59 am

We can’t know for sure, but it seems safe to guess that not long after the first human traded — thus beginning commerce — a fraudster came along and tried to take advantage. Where commerce leads, fraud follows. Today, that means that m-commerce is the new frontier, and fraudsters have begun exploring. While there's no…

An App Isn't Enough: You Need to Be Mobile-First
June 20, 2017 at 10:48 am

After announcing that it would close 138 underperforming stores, J.C. Penney got good news. Customers who had been missing for years began returning to those stores, and as a result, sales and traffic were better than expected. What drove customers back to the store isn’t clear — probably some combination of bargain hunting and nostalgia…

Target to Merge Cartwheel Into its Main App
June 13, 2017 at 8:30 am

Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced it will soon combine the functionality of its Cartwheel savings app with its main shopping app. The Cartwheel app will be shut down. The Target app will also receive a notable upgrade this year, adding support for an indoor map…

Are Retailers Improving on Delivering Mobile-Based Loyalty Programs?
June 12, 2017 at 4:36 pm

Most retailers today are now utilizing mobile in some shape or form to enhance the shopping experience for consumers — both online and in-store. A select few have completely embraced the channel and are truly mobile-first, reaping the benefits — think Starbucks. Mobile technologies, including mobile point of sale and mobile scan and payment technologies,…

Amazon to Refund Parents for Children's In-App Purchases
June 2, 2017 at 9:58 am is being forced to refund parents whose children made purchases on the online retailer's mobile apps without their permission. The Federal Trade Commission (FTC) announced earlier this week that the refunds could total more than $70 million. The settlement brings closure to a nearly three-year legal battle surrounding the issue of charges made between…

Total Retail's Top 100 Fastest-Growing Retailers: International Sales Help Fuel Nike's Growth
May 30, 2017 at 8:04 am

The athletic footwear, apparel, accessories and equipment brand continues to chug along despite increased competition in the marketplace. Nike increased year-over-year net sales by 5.8 percent in its 2016 fiscal year. In addition, the company increased its net earnings for the year by nearly 15 percent. (Nike ranked No. 44 on Total Retail’s seventh annual ranking…

Warby Parker's New App Lets You Skip the Eye Doctor
May 25, 2017 at 11:22 am

Warby Parker wants to get you the right prescription glasses without forcing you to get an in-person eye test. The eyeglasses retailer is now testing its new Prescription Check app that uses your phone and computer in tandem to administer a 20-minute series of eye tests, which are then reviewed by a doctor who makes the…

Mother’s Day Goes Mobile
May 11, 2017 at 9:10 am

This Mother’s Day, U.S. shoppers are expected to spend almost $23.6 billion, an increase of more than 10 percent over last year, making Mother’s Day the third largest retail event of the year (after the winter holidays and back to school). Google stated that in 2015, more searches happened on mobile devices than on desktop,…

M-Commerce is an Opportunity to ‘Win’ in Online Retail
May 1, 2017 at 12:36 pm

Online retailers know that mobile continues to grow and reshape the omnichannel discussion in the U.S. When comparing the 5 percent growth on mobile to the overall 10 percent e-commerce growth, we know that many of the same purchases we used to rely on a laptop for are now happening on a tablet or phone.…

Sephora Doubles App Speed in International Market
April 27, 2017 at 12:45 pm

Sephora has been a pioneer in adopting new mobile technologies both online and in its stores. The Sephora app helps consumers discover new products, make purchases, gain access to the retailer's Beauty Pass rewards program, and explore relevant content about beauty trends. When Sephora decided to launch a new mobile shopping app in the Southeast…

Mobility in Retail: The Next Challenge
April 26, 2017 at 10:00 am

The ubiquitous smartphone in the hand of the consumer changes everything for retailers. Five years ago, the response by most companies to the savvy consumer with a smartphone was the introduction of store apps and mobile payment options. This initiative continues to play out as store apps and automated payment options become more advanced. Two…

Top Retail Execs on the Value of Mentors
April 25, 2017 at 11:50 am

The question below was included in the cover story of Total Retail’s Winter issue, Top Women in Retail 2017. Among the questions asked, “Do you have any mentors in the retail industry?” Here are select answers to that question from some of this year’s honorees.

Eco-Friendly Retail Practices for Earth Day and Every Day
April 21, 2017 at 11:14 am

While there are some exceptional brands that practice social responsibility, when it comes to the environment, the retail industry in general doesn’t have a great reputation — and for good reason. According to the American Forest and Paper Association, the U.S. uses about 68 million trees to produce 17 billion catalogs and 65 billion pieces…

3 Payments Trends to Watch in 2017
April 21, 2017 at 9:54 am

Recently, Worldpay released its 2016 Global Payments Report, an annual compilation of data on payment preferences and trends in 30 countries. The following are several key trends that emerged from the report, poised to potentially pick up steam in 2017 and beyond. Shift to Mobile Mobile wallet adoption is picking up speed. In fact, mobile…

How to Leverage Mobile Devices to Increase Sales
April 21, 2017 at 9:40 am

It’s no revelation that mobile commerce is a trend on the rise in the U.S., with Forester Research forecasting that we will see $90 billion spent via mobile payments this year. That's an increase of $17 billion since last year and represents a 48 percent rise over the $12.8 billion spent in 2012. This upswing is…

Lucky Brand Tests Product Design Before Production to Drive Sales
April 20, 2017 at 8:46 am

Consumers are growing more savvy, dictating trends and where/when/how they want to shop. Gone are the days when brands develop the merchandise that drives trends. “Because of these factors, it has become increasingly important for retailers to shift from a push model (where the retailer assumes they know what the customer wants) to a pull…

How to Prepare for the Future of Mobile Commerce
April 19, 2017 at 10:00 am

With Cyber Monday sales hitting a record $3.39 billion during the 2016 holiday season, it’s clear online shopping is now the norm for today’s consumers. But how much of today’s online sales are due to mobile habits? A lot. Episerver’s latest report, State of Digital Commerce, revealed that 35 percent of consumers use their smartphones…

3 Tips for Reaching the Mobile Consumer
April 18, 2017 at 9:15 am

Email opens on mobile devices have grown 133 percent over the past five years. In 2011, just 23 percent of consumers used their mobile devices to access their inboxes. At the end of 2016, over 53 percent regularly read email on their mobile devices. Mobile is no longer a consideration; it's dominating the subscriber experience.…