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Under Armour Lays Off 2 Dozen in Connected Fitness Unit
April 7, 2017 at 11:29 am

Under Armour is laying off about two dozen employees in its Connected Fitness unit. Most of the affected employees are based in Copenhagen, where Under Armour purchased the Endomondo fitness app in 2015. The Connected Fitness unit offers consumers four apps — MapMyRun, MapMyRide, MyFitnessPal and Endomondo — that track users’ sleep, fitness and diet by…

Retailers Keeping Shoppers In-Store With Mobile Charging Stations
April 6, 2017 at 8:57 am

You know the feeling — your phone is slowly creeping down to 1 percent battery while you're away from an easily accessible power outlet. Your eyes scan the walls of the restaurant or store, trying to find an electrical outlet to plug it into. There’s a feeling of relief if you're able to find one…

Friction-Free Fiascos: Breaking Barriers or Opening the Floodgates?
April 4, 2017 at 11:41 am

Friction-free shopping experiences. Sounds sexy, right? The idea of reducing the friction between you and the shopper’s wallet has become a high priority for most retailers. However, I don’t think that marketers are the ones controlling the barrier bashing. The consumer is following that darn path of least resistance and dodging those friction-filled barriers at…

Starbucks to Test Mobile-Only Store at its Headquarters
March 31, 2017 at 10:54 am

Starbucks will open a dedicated mobile order and pay store next week in its Seattle headquarters as it tests how to best serve convenience-oriented customers, the company said in a letter to employees on Thursday. The coffee chain has been looking for ways to ease bottlenecks at cafe drink delivery stations, which suffered peak-hour backups due…

How Retailers Can Better Engage Millennial Shoppers
March 30, 2017 at 8:57 am

Millennials are a powerful demographic for retailers. Today, there are around 80 million millennials in the U.S., representing 25 percent of the population. Accenture estimates that millennial shoppers’ annual spending will reach $1.4 trillion by 2020. Within a few years, millennials will “truly come into their own” in terms of spending power, accounting for 30…

A Look Into the Future
March 28, 2017 at 11:22 am

To help you prepare for what figures to be another volatile year, Total Retail sent its editorial advisory board a series of questions about what they expect to be the biggest trends, technologies and disruptors that will impact retail businesses in 2017. In addition, our board members offer their advice on how to make 2017…

3 Things to Know About What’s Stopping Shoppers
March 16, 2017 at 10:45 am

Changing consumer behavior has made it difficult for retailers to predict whether shoppers will or won’t complete a purchase, especially when it comes to big-ticket items. FuturePay’s newest study, The Big Ticket: What’s Stopping Shoppers?, aims to clear things up with an in-depth look at the online shopping habits and payment preferences of 1,500 U.S.…

The Year of Mobile Conversion is Here
March 10, 2017 at 11:34 am

It’s not an exaggeration to say that our mobile phones have become an essential appendage to our everyday lives. Apple trademarked the term “There’s an app for that” in 2010 for a reason. As consumers, if we're curious about a new store or need to access a quick service like food delivery or transportation, we…

The Mobile Takeover of Online Shopping is Here
February 20, 2017 at 9:12 am

Enhanced technology and greater personalization services are encouraging more people than ever to choose mobile devices over desktops when making online purchases. In fact, mobile commerce will begin to eclipse traditional desktop e-commerce. Retailers are certainly aware of this phenomenon, but many are stumped at how to best capitalize on the m-commerce wave. It’s clear…

What Retailers and Brands Can Learn From 2016
February 17, 2017 at 11:27 am

2016 proved that digital is the way of life, which means mobile capabilities need to be incorporated into any brand or retailer’s sales strategy. Many brick-and-mortar stores are reaching for new ideas and new digital tactics to increase revenue. From blending online and offline brand experiences to finding new ways to engage with customers, there…

Retail Learnings From 2016 Already Playing Out in Q1 2017
February 15, 2017 at 6:32 pm

Lessons learned during the 2016 end-of-year shopping season are already finding applications in the retail space as store, sales and customer experience models continue to evolve. Retailers are focused on developing new approaches to better target consumers via mobile, online and in-store sales to not only remain relevant, but innovative in the retail marketplace. The…

Retail Execs on the Top Industry Trends of 2017
February 15, 2017 at 5:33 pm

Retail trends are already starting to show, even just one quarter into the year. In the Winter 2017 issue of Total Retail, we asked our Editorial Advisory Board what they believed would be the top trend that would impact retailers most this year. Below are some of their answers (click here for a list of…

4 E-Commerce Design Trends for Increased Conversions
February 15, 2017 at 10:28 am

It’s tough to keep up with web design best practices these days. It seems like the trends change every year, sometimes reversing and doubling back on themselves. Often the best practices simply depend on who you ask. Some might say, for example, that hamburger menus are a good way to provide navigation options on a…

What to Expect at eTail West
February 9, 2017 at 10:03 am

In less than a month, over 1,200 retailers from 600 companies will converge on Palm Springs, Calif. for the annual eTail West conference. Top executives from companies like Wal-Mart, Bonobos, PetSmart, Dick's Sporting Goods and many more will provide attendees with actionable takeaways to help their e-commerce businesses reach new heights. The conference runs from…

Controlling Comparison Shopping by Embracing the Behavior
February 8, 2017 at 11:16 am

Since the introduction of e-commerce and especially following its inflection point, “comparison shopping,” a paradigm shift in consumer behavior, fundamentally changed the nature of retail forever. Why do consumers comparison shop? Sixty percent say to find the lowest price, according to PwC's Total Retail Survey 2016. Modern comparison shopping has created a new dilemma for retailers…

4 Best Practices When Switching to Omnichannel Marketing Automation
February 8, 2017 at 11:06 am

Omnichannel marketing is really about experiences. It’s achieved when a brand delivers a seamless experience to customers, regardless of the channel, device or context in which their interactions take place. While this united marketing front may seem like an unrealistic utopia, it’s really more of a critical requirement of tomorrow’s winning brands. Savvy marketers might…

Report Reveals What Shoppers Want From Your Mobile App
February 7, 2017 at 12:35 pm

Every day, shoppers carry tens of millions of mobile devices into brick-and-mortar stores. Retailers know they should deliver great experiences for their shoppers to use on mobile devices in-store, yet most lack the data on what shoppers really want in this regard. For this reason, DMI recently published its second annual Mobile In-Store Experience Shopper…

Mobile Shopping Hits Critical Mass in 2017
February 1, 2017 at 10:49 am

You already know the rhetoric: the time to reach mobile customers is now. You've seen all the statistics about how fast the mobile channel is growing, but you also know that even doubling from 3 percent of the market to 6 percent still only represents 6 percent of the market. Perhaps you've grown skeptical of…

Starbucks Adds Voice Ordering to iPhone, Amazon Alexa
January 31, 2017 at 12:04 pm

On Monday, Starbucks announced that it had officially launched voice ordering capabilities within the company's mobile iOS app and Amazon's Alexa. The features build on the success Starbucks has had in getting more customers to place orders on their phones. Mobile order and pay represented 7 percent of transactions at U.S. company operated stores in the…

Responsive Design Nets Increased Conversions for Costume SuperCenter
January 26, 2017 at 9:36 am

Costume SuperCenter is the web’s largest one-stop retailer for kid and adult costumes. The company acquired the Birthday in a Box brand about five years ago, making it a go-to destination for consumers looking for costumes and party supplies. Costume SuperCenter operates five different websites between its brands, and recently overhauled them all within seven…