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Gucci Suing Forever 21 Over Trademark Dispute
August 9, 2017 at 9:54 am

Gucci has filed a lawsuit against Forever 21 for allegedly knocking off its trademark stripe webbing designs. The complaint was made in the U.S. District Court, Central District of California on Tuesday. The contents of the filing include a motion to dismiss Forever 21’s earlier complaint against a threat of trademark litigation from Gucci and…

5 Ways to Optimize Your E-Commerce Business With UGC
August 7, 2017 at 10:43 am

Today’s consumers have nearly endless choices when it comes to shopping. In order to compete — and win — in this increasingly competitive marketplace, it’s critical for brands and retailers to provide consumers with the information they’re looking for when researching and purchasing products, including reviews, photos and videos submitted by others like them. There…

When Hassle-Free Returns Aren’t Enough
August 4, 2017 at 9:16 am

E-commerce returns have become a critical touchpoint via which retailers can win or lose customers. Returning a product can often be a frustrating experience for shoppers, with multiple “where is my refund” calls and confusion on exact return policies. In fact, shoppers often won't purchase a product in the first place if return policies are…

J.C. Penney Teams With ‘Project Runway’ for Merchandise, TV Exposure
August 2, 2017 at 12:04 pm

J.C. Penney has announced a new partnership with "Project Runway" that lands the department store retailer as a fixture on the design-competition reality show. J.C. Penney will be the exclusive retailer for “Project Runway” for seasons 16 and 17, as well as “Project Runway All Stars” for season seven. The retailer will sponsor a design challenge…

Wal-Mart Makes Leadership Changes to Food and Merchandising Divisions
August 2, 2017 at 11:42 am

Wal-Mart Stores this week announced changes to its food and merchandising leadership teams as the company prepares for increased competition with grocery rivals. In a memo to the company, Charles Redfield, executive vice president for food at Wal-Mart U.S., said the mega retailer is positioning leaders throughout the company in new roles so it can…

Republicans Scrap Border Adjustment Tax Plan
July 28, 2017 at 9:28 am

Top Republicans driving the GOP tax reform effort have given up on border adjustment. The border adjustment proposal was a key revenue-raising plank of the plan House Republicans unveiled last year. It would have taxed imported products but let exports go untaxed. Retailers that get many of their products from overseas raised concerns about the proposal, saying…

GameStop Rolls Out New Concept Store to Penetrate $12B Market
July 27, 2017 at 8:00 am

Summer 2017 has brought many superhero-themed movies to theaters. From "Wonder Woman" to "Spider-Man: Homecoming," people have been flocking to the theaters to get in on the excitement. And yes, these franchises do make a lot of money from ticket sales, but that’s not where the money train ends. The global collectibles category is expected…

8 Steps to Writing Excellent Product Descriptions
July 26, 2017 at 10:59 am

You would think that writing a good product description would be just that. A description of the product should sell it, right? In fact, the process of writing a really effective product description is more nuanced. Here are eight steps you should follow to increase sales of your products: 1. Discover your "buyer persona." You've…

A Localized Approach to Back-to-School Planning
July 24, 2017 at 12:06 pm

Despite the fact that summer is not yet half way over, many retailers are already rolling out full-blown back-to-school floor sets. In a world where timing is everything, is it really necessary at this point? The National Retail Federation (NRF) forecasts that consumers will collectively spend $83.6 billion on back-to-school items this year, more than…

The Power of Choice Could Be Hurting Your Business
July 19, 2017 at 2:31 pm

I was walking through a grocery store recently, searching for the perfect sausages to grill on a hot summer day. Easy enough, right? Well, not when your local store carries more than 30 brands of sausages and more than 70 SKUs. I was instantly paralyzed by choice as I stared at the assortment within the…

Food and Jewelry: A Match Made in Heaven
July 19, 2017 at 11:54 am

I always love to learn about unique partnerships in the retail space, and I recently heard about one that involves two of my faves — food and jewelry — so I thought I’d share it with you. The partnership, which launched in June, is between online jewelry retailer BaubleBar and FoodKick by FreshDirect, an on-demand business…

Back-to-School Spending to Reach $83B This Year
July 14, 2017 at 8:56 am

Total spending for K-12 and college is expected to reach $83.6 billion, up from last year’s $75.8 billion, according to the National Retail Federation’s annual back-to-school spending survey, conducted by Prosper Insights and Analytics. Here’s how the spending breaks down: Families with children in elementary school through high school plan to spend an average of $687.72 each, for…

Target Makes Changes to Private Label Brands
July 5, 2017 at 1:51 pm

Target Corp. is making some changes to the brands it sells. The retailer is beginning to phase out both the Merona and Mossimo clothing lines and, at the same time, introducing four new brands that can’t be found on competing online stores: Goodfellow & Co.: Menswear line, replacing Mossimo A New Day: the new “modern…

Saint Bernard Automates Online Merchandising for Big Results
June 29, 2017 at 9:48 am

Online merchandising (i.e., the art of displaying products or offers on a website with the goal of increasing sales) is an important part of any brand’s overall e-commerce strategy. Presenting products in an organized yet visually appealing way will entice site visitors to click on products, increasing the likelihood of a sale. However, merchandising teams…

How Retailers Can Pierce Amazon’s Impenetrable Fortress
June 28, 2017 at 4:01 pm

Amazon Prime. Amazon Flex. Amazon Dash. Amazon Go. What’s next? Everyone jokes that Amazon.com is taking over the world, but it seems as if it's truly dominating the U.S. retail market and beyond. From supply chain to customer loyalty to a culture of innovation, Amazon is attacking retail from all angles, and the industry needs…

The Emergence of Agile Retail in the Wake of Fast Fashion
June 26, 2017 at 9:25 am

The fashion industry is supposed to be run by those designers who dominate fashion weeks in New York and Paris. However, in the last couple of years, the biggest changes on the catwalk haven't been the styles, but how they're presented — namely in season and ready for purchase today. The same forces that are…

Woman Behind the Neiman Marcus Christmas Book to Retire
June 21, 2017 at 1:32 pm

Ginger Reeder, the woman who led the annual challenge of finding over-the-top gifts to feature in the Neiman Marcus Christmas Book, has decided to retire after 21 years. The Neiman Marcus Christmas Book is thought of as a kickoff to the holiday season and features extravagant gifts, like a collection of 90 first-edition great American…

The Comeback Kid: Cash-Back Offers Stir Renewed Interest for Consumers
June 6, 2017 at 8:10 am

When it comes to shopping, consumers have more power to influence retailers than ever before. However, fluctuating consumer behavior has made it a challenge for some retailers to predict what consumers will want week in and week out. In this new era of retail, consumers expect trouble-free, multichannel experiences; easy payment processes; quick savings; and…

Uniqlo’s Direct Mail Highlights its Seasonal Solutions
May 30, 2017 at 8:00 am

Uniqlo, a leading apparel retailer, uses a direct mail catalog as part of its strategy to differentiate itself in a crowded marketplace. In the catalog, Uniqlo emphasizes that comfort — i.e., how to make a customer physically feel better — can be as important a benefit as style, value or quality in brand positioning.

Target's Brian Cornell Testifies Against BAT
May 26, 2017 at 9:40 am

On Tuesday, Brian Cornell, CEO of Target, testified against what has been dubbed the border adjustment tax (BAT) to the House tax-writing committee, as many large retailers are leery of a tax on the thousands of products they import from foreign markets. The proposed 20 percent tax on imported goods has been touted as a…